1. Introduction

This Privacy Policy describes how Farmers Daughter Sun Valley (“we,” “us,” or “our”) collects, uses, processes, and discloses your personal information when you access, browse, or make a purchase from our website (the “Site”) and any related services (collectively, the “Services”). By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. This Policy applies to all visitors, customers, and users of the Site, regardless of how they access it, including via desktop, mobile device, or other technologies. We are committed to protecting your privacy and ensuring transparency in how your personal data is handled in compliance with applicable data protection laws and industry standards.

2. Information We Collect

We collect personal information through multiple channels to provide and improve our Services. Information you provide directly includes your full name, billing address, shipping address, email address, phone number, and any other information you voluntarily provide when placing an order, contacting us, or subscribing to marketing communications. Payment information such as credit or debit card details is not stored on our servers and is processed securely through third-party payment providers such as PayPal. We also automatically collect certain technical data when you interact with our Site, including your IP address, browser type, device information, operating system, referring URLs, pages viewed, time spent on pages, and interaction patterns; this data is collected through cookies, log files, and similar tracking technologies. Additionally, we may receive information from third-party sources such as payment processors, analytics providers, advertising networks, and social media platforms when you engage with our content or services through those channels.

3. How We Use Information

We use the information we collect for a variety of legitimate business purposes, including but not limited to processing and fulfilling orders, managing payments, arranging shipping and delivery, communicating with you regarding your purchases, providing customer support, and responding to inquiries. We also use your information to personalize your experience, improve our website functionality, analyze usage trends, and enhance our product offerings. Your email address may be used to send transactional communications such as order confirmations and shipping updates, as well as marketing communications including promotions, newsletters, and special offers; you may opt out of marketing emails at any time by using the unsubscribe link included in those communications. Additionally, we may use collected data to detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities, as well as to comply with legal obligations and enforce our policies.

4. How We Disclose Information

We may share your personal information with trusted third parties strictly for business and operational purposes. This includes our e-commerce platform provider ShopBase, which hosts and powers our online store infrastructure, payment processors such as PayPal that securely handle transactions, and shipping carriers such as UPS responsible for delivering your orders. We may also share information with service providers that assist with website hosting, data analytics, marketing, customer service, and fraud prevention. These third parties are contractually obligated to protect your information and use it only for the purposes for which it was disclosed. We do not sell, rent, or trade your personal information to third parties for monetary gain. However, we may disclose information if required by law, regulation, legal process, or governmental request, or when we believe such disclosure is necessary to protect our rights, property, or safety, or that of our users or others.

5. Your Choices

You have certain rights and choices regarding your personal information. You may opt out of receiving marketing communications from us at any time by clicking the “unsubscribe” link in our emails or by contacting us directly. You may also request access to the personal data we hold about you, request corrections to inaccurate information, or request deletion of your data, subject to applicable legal and contractual obligations. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages regarding your orders or account. Additionally, most web browsers allow you to control cookies through their settings, enabling you to refuse or delete cookies if you prefer.

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect and store information about your interactions with our Site. Cookies help us remember your preferences, improve site performance, and deliver a more personalized user experience. We may use third-party analytics tools such as Google Analytics to understand how visitors engage with our website, including traffic patterns and user behavior. These tools may use cookies and other technologies to collect data such as your IP address and browsing activities. You can opt out of Google Analytics tracking by visiting: 

https://tools.google.com/dlpage/gaoptout. 

In addition, we may use advertising pixels or similar technologies to deliver targeted advertisements based on your browsing behavior; you can manage your preferences through your browser settings or third-party opt-out tools.

7. Security

We implement industry-standard security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website is secured SSL (Secure Socket Layer) encryption, ensuring that data transmitted between your browser and our servers is encrypted. Payment transactions are processed through secure third-party gateways and are not stored or processed directly on our systems. While we take reasonable steps to safeguard your information, it is important to note that no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. Users are encouraged to take precautions such as safeguarding account credentials and using secure networks when accessing our Site.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our Services, complying with legal obligations, resolving disputes, and enforcing our agreements. The retention period may vary depending on the type of information and the context in which it was collected. For example, order-related data may be retained for accounting and legal compliance purposes, while marketing data may be retained until you opt out. When personal information is no longer required, we take reasonable steps to securely delete or anonymize it.

9. Third-Party Links

Our Site may contain links to external websites or services that are not owned or controlled by us. These third-party sites operate independently and have their own privacy policies and practices. We are not responsible for the content, security, or data handling practices of such websites. We encourage users to review the privacy policies of any third-party sites they visit before providing personal information.

10. Children’s Privacy

Our Services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child without verified parental consent, we will take prompt steps to delete such information from our records. Parents or guardians who believe that their child has provided personal information to us should contact us immediately.

11. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than your country of residence, including the United States, where our servers or service providers may be located. These jurisdictions may have different data protection laws than your local jurisdiction. By using our Services, you acknowledge and consent to the transfer of your information to countries outside your residence, subject to appropriate safeguards and in accordance with this Privacy Policy.

12. California “Shine The Light” Disclosure

Under California Civil Code Section 1798.83, also known as the “Shine the Light” law, residents of the State of California have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

Specifically, California residents may request:

• A list of categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year
• The names and addresses of those third parties

Please note that we do not sell or share personal information with third parties for their direct marketing purposes without your consent.

If you are a California resident and would like to make such a request, you may contact us using the information provided below. Your request must include the phrase “California Shine the Light Request” in the subject line and provide sufficient information for us to verify your identity.

We will respond to verified requests within the timeframe required by applicable law.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the information below:

• Email: support@farmersdaughtersunvalley.com